Canonical Form: The Hidden Keywords In Paid Search
In this post, let’s look at the Canonical Form that Search Engines use behind the scenes when matching our paid keywords to actual user queries. What is it? Why do they do it? So what? Or, more importantly, how can we use it to our advantage? We will answer each of those in turn.
Original post: Canonical Form: The Hidden Keywords In Paid Search by Yahoo! News at keyword - Yahoo! News Search Results
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