Canonical Form: The Hidden Keywords In Paid Search by Clubs athens greece

Tue, 27 Dec 2011 21:00:31 -0600

Canonical Form: The Hidden Keywords In Paid Search

by Clubs athens greece @ Tue, 27 Dec 2011 21:00:31 -0600
In this post, let’s look at the Canonical Form that Search Engines use behind the scenes when matching our paid keywords to actual user queries. What is it? Why do they do it? So what? Or, more importantly, how can we use it to our advantage? We will answer each of those in turn.