Behavioral and Keyword-Triggered Ads - Legal Update (Web Host Directory)
Safire's New Political Dictionary defines "hot-button" as follows: word or issue that ignites anger, fear, enthusiasm, or other passionate response. Safire's definition fits two Internet advertising issues - behavioral and keyword ads - perfectly.
Original post: Behavioral and Keyword-Triggered Ads - Legal Update (Web Host Directory) by Copyright (c) 2004 Yahoo! Inc. All rights reserved. at Yahoo! News Search Results for keyword
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